Big Brother Naija Season 10 is officially set to premiere with a double launch on July 26 and 27, 2025, and will feature a record-breaking grand prize of ₦150 million. The announcement, made during a recent press briefing, revealed that this edition will mark the biggest reward in the show’s history since its inception in 2006. Promising new twists and a refreshed format, the upcoming season aims to surpass the drama and excitement of last year’s ‘No Loose Guard’ edition.
Physical auditions were held between May 16 and 18. Fans can expect improved interactivity through live updates, viewer participation in tasks and evictions, and an enhanced voting system.Ebuka Obi-Uchendu returns as the host, with the show airing on DStv Channel 198, GOtv Channel 49, and Showmax for online viewers. According to a statement shared via the show’s official X handle, “Now #BBNaija Season 10 is HERE, and it’s outdoing everything you’ve seen. Certified reality drama. No zero. No minus. Double launch: July 26 & 27. Africa Magic Showcase & Family.”As the franchise celebrates a decade of entertainment, it continues to draw viewers with its signature blend of suspense, strategy, and reality TV thrills.
